THE HOUSE OF THANA
WHERE THE MAGIC BEGINS
The Essence of Thana
Thana Parfums is a luxury high-perfumery house founded in Dubai in 2023, born from a deep passion for the art of scent.
Created with the desire to offer something truly distinctive, Thana was established to move beyond the familiar codes of Middle Eastern fragrance and reimagine oriental perfumery through a modern lens.
The house is rooted in heritage, yet shaped by a contemporary spirit, crafting fragrances that are bold, complex, and emotionally memorable.
The Art of Being Felt
Every creation reflects a balance between opulence and restraint, intensity and elegance, tradition and modernity. More than a fragrance house, Thana Parfums is an invitation to experience scent as identity, emotion, and ritual.
At Thana Parfums, fragrance is not created simply to impress. It is
created to be felt. Inspired by the ichness of Middle Eastern perfumery, each composition embraces depth, warmth, and sensuality while introducing a refined and artistic approach to scent creation. Every note is chosen with intention, forming fragrances that unfold with contrast, texture, and character.
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MEET THE FOUNDERS
Jonathan Grospe & Art Colibao, Co-Founders of Thana
Co-founders Jonathan Grospe and Art Colibao bring together two distinct worlds to shape the vision of Thana. With a background in international fragrance development and a passion for olfactory storytelling, Jonathan is the creative visionary behind the house, guiding its artistic direction and reimagining Oriental perfumery through a contemporary lens.
Drawing on the richness, depth and sensuality traditionally associated with Oriental fragrance, Jonathan explores these codes with a modern sensibility, creating compositions that feel refined, expressive and relevant today. Complementing this creative perspective, Art brings a background in finance, providing the strategic and commercial foundation behind the brand.
Together, they unite creativity and business acumen with a shared appreciation for craftsmanship, culture and contemporary luxury. Their vision for Thana is to create fragrances with meaning and character, meticulously considered compositions that honor the heritage of Oriental perfumery while pushing it forward into a new, modern expression.
Crafted Without Compromise
As we continue to grow within the world of niche perfumery, the house remains guided by patience, craftsmanship, and a clear artistic vision. Each fragrance is aged for six months, allowing the composition to mature, deepen, and settle into harmony. This slow process reflects our belief that true beauty in perfumery cannot be rushed.
Available through select boutiques and high-end perfumeries, Thana Parfums is crafted for a discerning clientele who seek more than a beautiful scent. Our fragrances are made for those who experience perfume as a quiet form of power, a personal expression, and a lasting memory on the skin.
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inspiration, let us share with you the next chapter in our fragrant journey.